Google Sheets add-on

Send personalized outbound email from the sheet your team already uses to run the workflow.

FormMerge turns rows in Google Sheets into individualized email messages with merge tags, test sends, batch delivery, and visible status tracking. It fits teams that want a reliable operational mail workflow without moving data into a separate campaign platform.

Best fitConfirmations, intake follow-ups, internal notifications, and repeatable outbound email workflows driven by sheet data.
Main controlsMerge tags, test sends, CC and BCC support, batch runs, and row-level visibility into send status.
Where it runsInside the Google Sheets file where the merge data already lives, keeping operators close to the source records.

Core features

FormMerge is designed for teams that need dependable operational email delivery, not a marketing tool with unrelated complexity.

Dynamic merge tags

Use column headers to personalize the subject and body of each outgoing message.

Test before send

Preview and send a safe sample before you run a larger batch or rely on the setup in production.

Batch sending

Process unsent rows in a deliberate run when you need operational control over timing.

Status visibility

Track what was sent, skipped, or failed directly inside the sheet your team already reviews.

Typical use cases

Applicant and respondent updates

Send confirmations, next steps, or instructions tied to each submitted row.

Internal team notifications

Deliver personalized operational emails to owners, reviewers, or request handlers.

Event and program operations

Communicate schedules, reminders, or follow-up actions from a well-structured source sheet.

Batch review workflows

Hold a queue of ready records in Sheets and send them on your own cadence.

Quick start

A simple setup path that stays inside Google Sheets.

  1. Open the sheet containing the rows you want to email from.
  2. Launch FormMerge and define the message template, recipients, and merge fields.
  3. Run a test send to validate the output.
  4. Send the batch and monitor the status columns in the same sheet.
The goal here is to make the product fit and workflow value obvious first, so teams can judge whether the add-on belongs in their process.

Frequently asked questions

How is this different from Form Mule?

FormMerge Pro is a modern V8 replacement with HTML templates, CC/BCC, and status tracking.

Can I send HTML emails?

Yes. Full HTML template support with merge tags.

Is there a free tier?

Yes. Free tier includes 50 emails per month. Pro is $29/year.

Do I need coding experience?

No. Configure templates from the sidebar inside Google Sheets.